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When words are important,
Waypress collects them on your behalf.

For more than 15 years, Waypress has been monitoring the world of the media to provide selected information, to meet our clients’ needs. To speak to the world successfully, first you need to know what the world thinks of you, and Waypress is your ideal ally when it comes to finding this out.

Media reviews

Monitoring the news media accurately and reliably, thanks to highly skilled professionals; extensive media coverage, from the traditional press to the world of social networks; a reach that is second to none, including analysis of less well-known local newspapers: come and find out all the many things our media reviews can do for you.

Media reviews

Press review

The press review service par excellence: every day we monitor national, international and local dailies, periodicals, magazines, and the specialist press. Published between 6 and 8 am, 7 days a week, the news is always available for consultation on our Intranews platform.

Media reviews

Video review

We follow Italy’s main national news bulletins, in real time, and the most important radio and TV programmes, assuring very wide-ranging coverage of national and local broadcasters.

Media reviews

Web review

Reviews from the world of the web have now become an essential part of monitoring operations. Monitoring is conducted on the basis of a selection of keywords, and key concepts and issues, and is updated continually; what’s more, the service is active 24 hours a day, 365 days a year.

Media reviews

Social networks review

These days, news and information is also transmitted via interpersonal communications on social networks and the social media. Using its pioneering social media monitoring service, Waypress once again proves it is in the forefront of the sector.

Media reviews

Audio review

Thanks to special software that selects items on the basis of chosen keywords, we monitor radio news bulletins 24/7, as well as other programming on the main national radio channels. On the basis of specific programme details, we also monitor most local radio stations.

Media reviews

Analysis

Studying the communications of the present, to improve the communications of the future: this is the aim of our analysis service, a report produced at regular intervals that processes data from the press reviews, both in terms of statistics and content. Our work lets you track the coverage you get in the media, evaluate the validity of your investments, and understand what steps to make to give your name even more visibility.

Analysis

Reliability

The metrics used in our analyses give a reliable, exhaustive overview of the media picture, and create a solid basis for devising possible new communications strategies.

Analysis

Simplicity

The analysis document is designed to provide useful information in a clear and intuitive format: we use graphs and tables to sum up our findings, and this gives you an immediate overall grasp of the situation, without any difficulty in understanding the data.

Analysis

Financial evaluation

The AVE (Advertising Value Equivalent) is a statistic provided by Waypress that is of great importance in understanding the effectiveness of your communications: It indicates how much would need to be spent on advertising to get the same visibility offered spontaneously, and independently, by the media.

Analysis

Editorial service

First thing in the morning, as soon as you get into the office, Waypress has already done its job, working on your behalf, delivering all the tools you need to see what is really important for your working day. As well as the reviews themselves, we offer a range of services that it make it even easier and quicker for you to grasp the current situation, providing a solid basis for the decisions that you need to take.

Editorial service

Abstract

This allows your in-house press officer to comment on and sum up all selected articles in the press review. The written text can be made visible in the contents of the press review, making it more exhaustive.

Editorial service

Morning notes

This is an editorial product that sums up the main news of the day. Subdivided into various issues, which can all be customized to your needs, it gives the reader the basic information, before going into detail in the press review itself.

Editorial service

News translations

For its international clients, Waypress offers news summary services, translating news items into English in real time, thanks to its staff of four native-speaker translators.

Editorial service

We have been working since 1998 in the sector of press, web, video, and radio reviews, and in quantitative and qualitative analysis of news. We monitor and archive all news of interest to our clients and, on request, we analyze the effects of communications initiatives by clients, such as statements, replies, attacks etc, also stressing their economic impact.

About us

   History   
2002 Waypress opens its office in Milan, an important step that defines the company as a nationwide leader in its sector.

 
2013 Waypress goes from strength to strength, and continues to research and develop pioneering new services to benefit its clients, such as its social media review.
 
1998 Waypress is created, on the back of Internet, with the idea of delivering press reviews via the web, and monitoring the local press in real time.
2010 Waypress becomes even more international, by adding an innovative product, its new translation service.

About us

Offices

Torino

Milano

Venezia

Siena

Perugia

To handle the non-stop flow of news produced by the media, direct contact is needed with our clients, to inform them and agree with them on choices and strategies: for this reason Waypress is split into five, with five different locations. This gives us effective, nationwide coverage, and, as journalism requires, we always manage to be on the spot, where it matters.

About us

Method

Our working method ensures we have a service that is always in the forefront, suited to all kinds of clients, and to their specific needs: In a media world that is becoming more complex and frenetic every day, the challenge at Waypress is to provide our clients with the means for making news simpler to interpret, and easier to handle.

Method

Multi-channelling

Waypress’s services move with you, and accompany you every time you make a trip or journey, however long or short, because news has to follow your daily schedule, not the other way round. Wherever you are, all you have to do is go to the dedicated online platform with your smartphone or tablet to get access to the press reviews, or view the latest analysis report, all with a few simple commands: in a few seconds, and in a version that is absolutely identical to the version you consult from your office desk.

Method

Customized products

Every review is updated and drawn up on the basis of a set of issues agreed with the client; however hard you try, you will never find one Waypress review that is the same as any other, in the same way that no two clients are ever the same. Knowing the details, the big things and the little things that make up the identity of every client, is our mission, so we always offer only what is most suited and effective for handling your institutional communications.

Method

Assistance

We are convinced that our clients deserve a lot more than simply receiving a daily review: at Waypress, pride of place in our working philosophy goes to the commitment to offering a quality service that is reliable and free from any concern on your part. Our specialized staff are ready to respond to you every day, 24 hours a day, whatever your need, whatever the problem that needs to be solved, thereby giving real meaning to the word “assistance”.

Method

Clients

Industry
Businesses in every sector choose Waypress to keep a constant eye on their reputation, and the reputations of their competitors, and to analyze market indications and information about their target groups.

Politics
Current affairs, topical issues, national and international statements: anyone involved in politics must constantly keep abreast of what is happening in the world, to be ready to give an informed and convincing opinion.

Public administration departments
Proper relations with the public at large also require a daily survey of the media, to find out what the public is calling for, what they think of the service you offer, and what the opportunities are for improving it.

Organizations and institutions
Art, science, education, the non-profit making sector: whatever the sector one operates in, one has to stay in close touch with other, nearby areas of activity, to promote the exchange of ideas and knowledge.

HEAD OFFICE AND CENTRE OF OPERATIONS

SIENA Via Leonida Landucci, 2
Z.I. Isola d’Arbia - Siena - 53100
PHONE: +39 0577 42313
FAX: +39 0577 1601032
EMAIL: info@waypress.it
EDITORIAL DESK: waypress@waypress.it

P.I. 02305540482

Contacts

OPERATIONAL OFFICES

Milano
Via Bruschetti, 11 - 20125
PHONE: +39 02 36527523
EMERGENCY PHONE: +39 0577 1606496
FAX: +39 02 36527524
EMAIL: milano@waypress.it

Venezia - Mestre
Via Torino, 65B - 30172
PHONE: +39 041 5322563
FAX: +39 041 42731146
EMAIL: venezia@waypress.it

Perugia
Via Fiume, 17 - 06100
PHONE: +39 075 5721275
EMAIL: perugia@waypress.it

Torino
Via De Sonnaz, 16/C - 10121
PHONE: +39 011 0200720
FAX: +39 011 0200721
EMAIL: torino@waypress.it

Contacts